Perusing new open source software projects has long been both a job requirement and a pastime for me. Over the past decade plus so I've come across a ton of open source project web sites, running the gamut from good to bad – with a healthy contingent of ugly in the mix.
Of course, it takes more than a sweet web site to make an open source project worth writing about or contributing to – a project that offers up a lousy solution to a real problem, or, worse, seeks to answer an unasked question has more fundamental issues to tackle. On the other hand, you could have a project ideal for scratching, elegantly, some global itch, but if the project does a poor job conveying its whys and hows, it could end up overlooked.
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